Founder and Owner
In October 2005, fresh out of Uni and in need of a stop-gap job before embarking on a career in the subject area of his masters degree, ecology, George took a job stacking shelves and assisting customers in the shop of a renowned Colchester Wine Merchants.
He never did start that other career, and 2025 marks 20 years in the wine trade for George.
During this time, his work in retail, wholesale and private client sales have all contributed to his broad understanding of the industry as a whole.
His early formal wine education led to a WSET diploma in wines and spirits (completed in 2008), and from there he has tasted his way to a deep knowledge of the wines of the world.
Establishing Baythorne Wines in 2014 was a long-held dream come true for George, and he is still very much involved in all aspects of the business. As well as assisting customers in the shop or over the phone, you will often find him unloading pallets, packing boxes ready for shipping or delivering wines locally in his 'farm' truck.
He keeps his palate in order by heading up the buying for the business. This involves regular tastings of potential new wines, only the best of which make it onto our shelves.